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Why Did You Choose That Color?

Why Did You Choose That Color?

I wanted to start off with something kind of funny. It’s what I used to use when I was teaching business communication courses at the university. The underlined word is intended to convey emphasis, but pretend like someone is asking you the same question with emphasis on any of these given words.

It changes the aura of the message, doesn’t it? How about placing emphasis on different words – would it change your opinion?

Why did you choose that color?

Why did you choose that color?

Why did you choose that color?

Why did you choose that color?

Why did you choose that color?

Word emphasis in sentence structure of general communication can literally change the course of events. In many cases, colors do too.

After all, marketing and branding professionals have nailed this. What’s interesting is the research is largely psychology-based. But so are many purchasing decisions, too.

Back to the topic of color choices in branding. …..

According to Remillet (2017), the following words and terms best describe these colors:

  •  Blues: health, understanding, truth, power, intelligence, integrity, authority, seriousness, and confidence
  •  Teals: clarity, idealism, balance, creativity, compassion, self-sufficiency
  •  Reds: power, passion, love, potency, desire, action, energy, action, determination, and courage
  •  Yellows: energy, joy, sunshine, warmth, vision, light, creativity, intellect, and caution
  •  Greens: ambition, growth, nature, optimism, spring, relaxation, youth, luck, environment, healing, and wealth
  •  Oranges: energy, determination, encouragement, potency, success, competition, productivity, strength, enthusiasm, and creativity
  •  Pinks: passion, love, calmness, femininity, compassion, and reassurance
  •  Purples: royalty, ambition, wealth, nostalgic, mystery, spirituality, mysticism, inspiration, magic, dignity, and luxury
  •  Blacks: elegance, formality, power, mystery, and death
  •  Whites: light, goodness, cleanliness, simplicity, and purity

Click here to learn more about The Psychology of Color in Marketing and Branding.

What do the colors in your branding represent, if anything? I admit, when choosing the colors for ALP, it was largely because I like the color combination. However, I like the dark teal because it reminds me of sustainability, integrity, credibility, and success.  And everything I do is with the purpose and intent for our clients to sustain improved results. To sustain heightened success. We do that through unwavering commitment borne of integrity and backed by credibility. All in the name of success.

So I guess the ‘green’ concept kind of applies? In an indirect sort of way? You know… ‘go green’, ‘sustainability’. It also might have to do with the fact that I spent a better part of the past handful of decades in southern California and the bay area.

So please do tell 🙂 What do the colors in your brand represent?

 

 

Reference:

Remillet, L. (March, 2011). What does your color say about your brand? Retrieved from http://go4prophotos.com/what-does-color-say-about-the-brand/